Student Media undergoes rebranding for newspaper, website
Nov 11, 2022
Caney Creek Student Media has decide to change the name of the school newspaper and website to the Creek Compass.
The Prowler was created in 1997 first as On the Prowl before changing to The Prowler later on. During the 2021-2022 school year, Student Media staff decided that there needed to be a change since they believed the name didn’t fit the publication’s ethical vision. The name was changed to the Creek Compass to better fit Student Media’s goal: to help people.
“It’s a more accurate name that really talks about what we are really trying to do,” Student Media adviser Stephen Green said. “Journalists aren’t supposed to be people who prowl.”
Web Editor Natalia Molina was not really interested in the name The Prowler. The name didn’t excite her.
“I didn’t know that the name was The Prowler; so when I found out it was, I thought it was weird,” Molina said. “I didn’t get the point of the name and I feel like other people didn’t either.”
Staff conducted a random survey of 300 students and found that most people that knew of the publication either agreed that The Prowler had negative feelings attached to the wording of the name, or did not have an opinion either way. Only 15 percent felt the name needed to be kept for tradition or personal preferences.
The new name of the website will also follow Creek Compass at the new URL www.cchscompass. com.
YEARBOOK COMPANY CHANGES
Additionally, Student Media will be self-publishing the yearbook. Previously, the program published through Balfour.
The change had several reasons including to decrease cost, speed up the printing process, and to increase the size. Before the change, it was financially impossible to increase the number of pages beyond 160 without doubling the price of the book.
“Every part of the yearbook is 100% us now,” Yearbook Editor in-Chief Alyssa Herdon. “We’re completely free to publish what we want and it’s exciting.”
Because the yearbook is printed on a digital press rather than in sections, staff will not only have more time to work on content, but also have a faster printing time. This also allows the school to purchase yearbooks later into the year.
“I was very happy because deadlines felt heavy to carry,” Marketing Director Ruby Sanchez said. “I felt as if I didn’t do my job well enough since I didn’t have enough sales by a certain date.”
BUYING A YEARBOOK
Yearbooks will be $70 for the remainder of the year and can be purchased through financial secretary Melissa Kral, at SchoolCashOnline, or at cchs.com/yearbook.